A collaboration between Nike, Michael Jordan, Warner Brothers, and Bugs Bunny resulted in an iconic Super Bowl commercial, which eventually led to the creation of the beloved film *Space Jam* and the inception of the 'Hare Jordan' legacy. The white and red Air Jordan 7 sneakers Bugs Bunny wore in the commercial became famously known as the ‘Hare’ colorway, cementing their place as one of the most cherished OG Jordan 7 designs. First retro-released in 2008 as part of the Jordan 16/7 Countdown Pack, they made a return in 2015 for the 'Hare Jordan Collection,' commemorating the 23rd anniversary of the original Air Jordan 7 launch.
